The Power of Community: Why Entrepreneurs Need Real People Around Them
Let’s be honest: entrepreneurship can be (read: absolutely is) a wild ride. One minute, you’re on top of the world with a brilliant idea, and the next, you’re knee-deep in spreadsheets, wondering what you were thinking and if the big box store down the street is still hiring. But here’s the thing: you don’t have to go through it alone.
Building a business is as much about the people you surround yourself with as it is about strategy and hustle. Yes, you’re steering the ship, but who’s in your crew? As an entrepreneur, a supportive community can be the difference between merely surviving and thriving. And we’re not talking about yes-people and ego boosters here—we mean real people who lift you up but keep you grounded.
Why Community Matters
Entrepreneurship can be isolating (read: absolutely is). Sure, you might have a team or partners, but there’s something uniquely challenging about the weight of being responsible for every decision. That’s where community comes in.
The right group of people offers more than just a pat on the back. They provide feedback (yes, even the not-so-nice things you need to hear), help you see blind spots, and remind you of your purpose when you’re drowning in day-to-day tasks. These people won’t just tell you, “Great job,” but also ask, “Hey, have you thought about it from this angle?” and occasionally, “When was the last time you showered?”.
Who Should Be in Your Entrepreneurial Corner?
The Supportive Cheerleader (who isn’t afraid of doling out tough love)
This person believes in you and your vision but isn’t afraid to give you a reality check. Maybe it’s a fellow entrepreneur who’s been through the wringer and can spot pitfalls from a mile away. They’re supportive, yes, but they’re also honest—and honesty is priceless.
The Experienced Expert (who doesn’t mind sharing their wisdom)
Find someone who has been in your shoes. Whether it’s a mentor, a seasoned business owner, or someone who’s successfully scaled a start-up, their experience can save you a lot of headaches. They’ve been there, done that, and can offer insight that Google searches can’t.
The Networker (who loves to build their network!)
Networking is everything, and it helps to have someone in your corner who seems to know everyone. Whether they’re connecting you with potential clients, partners, or investors, having a networker in your circle can open doors you didn’t even know existed.
The Real Talk Accountability Partner
This person holds you to your goals and, more importantly, deadlines. They’ll call you out when you’ve missed a milestone and ask why. It’s not because they’re harsh—it’s because they care about seeing you succeed. Everyone needs someone to keep them on track.
Community Resources for Entrepreneurs: Beyond Your Inner Circle
Beyond individual connections, there are community resources that can help you grow, like The Forum. The Forum is a phenomenal resource for women entrepreneurs looking to scale their businesses. It offers everything from peer mentorship to educational resources, but most importantly, it provides a strong, engaged community of like-minded entrepreneurs. Being part of a group like this can help you share experiences, learn from others, and build connections that lead to new opportunities.
The Forum is just one example, but many other local, national, and even global organizations are focused on helping entrepreneurs connect, grow, and succeed. Seek out these networks—they can offer the camaraderie you need to overcome the tough times and celebrate the wins.
A Word on Real People
When I say surround yourself with “real” people, I mean those who aren’t just there for the sunshine moments. These folks will call you out when your idea doesn’t make sense, ask the hard questions, and maybe even poke holes in your plan (for your own good).
The reality is that entrepreneurship is messy. It’s full of uncertainties, pivots, and setbacks. The last thing you need is a chorus of yes-people agreeing with every word you say. You need people who will challenge you to think critically, expand your ideas, and push you to improve daily.
How to Build Your Community
So, how do you build this magical community of supportive but real people? It doesn’t happen overnight, but it starts by being intentional. Here’s how you can get started:
Join local entrepreneur groups
Whether through a coworking space, chamber of commerce, or specific entrepreneurial organizations, find groups where other business owners gather. Start networking, attending events, and putting yourself out there.
Mentorship programs
Many organizations offer mentorship opportunities for entrepreneurs. Find one that aligns with your industry or goals and connect with people who can provide guidance, advice, and support.
Online communities
Platforms like LinkedIn, Facebook groups, and specialized forums offer spaces for entrepreneurs to connect, share insights, and solicit feedback. Just remember that it’s not just about promoting your business—genuine engagement is critical.
Reciprocate!
Community is a two-way street. Don’t just look for what others can offer you—consider how you can support, mentor, or collaborate with others in your circle. When you give, you get back in unexpected ways.
You’re Not Alone
Entrepreneurship may sometimes feel like a solo sport, but it’s far from it. Surround yourself with people who’ll cheer you on and keep it real when you need it. Lean on community resources, and don’t be afraid to ask for help. Because let’s face it—building a business is hard, and there’s no reason you need to do it alone.
Food for thought: Who are the key people in your current community, and how have they influenced your entrepreneurial journey?
If you’re ready to turn your idea into a purpose-driven business, I’d love to help. At Pharo Consulting, we work with entrepreneurs to develop strategies that go beyond the basics and create lasting impact. Let’s connect and start building something meaningful!
